Websites for independent stays, built for AI discovery and direct bookings.
When travellers ask AI where to go — or where to stay — will your property be part of the answer?
We build distinctive websites for independent stays. They make your property easier for travellers and AI tools to find and understand, show what makes it worth the trip, and offer a clear path to book direct.
“Where could we find a quiet weekend with lovely breakfasts and walks from the door?”
Host-led breakfasts. Walks from the door. A place with character.
Illustrative journey — not a result returned by an AI tool
A changing journey
Online travel agencies (OTAs) like Booking.com and Airbnb transformed how travellers discover and book accommodation. Now, AI tools such as ChatGPT are beginning to reshape how people explore destinations, compare stays and plan their trips.
Independent stays learned to compete within listings, filters and comparison pages.
A guest may describe the experience they want and ask an AI tool where to go — and where to stay.
OTAs are using AI to help guests find stays. Independent properties should have their own place in that discovery journey — and a clear path to book direct.
ABTA's 2026 survey found that 14% of UK adults used AI for holiday inspiration, up from 8% in 2025 and 4% in 2024.
Source: ABTA Holiday Habits 2026–27 ↗of UK 25–34-year-olds used AI for holiday inspiration in ABTA's 2026 survey.
of US travellers used AI to plan trips, according to Expedia Group's 2026 research — up from 28% a year earlier.
Source: Expedia Group, Full Trip Planning 2026 ↗UK holiday inspiration and US trip planning are different survey measures; each figure is labelled separately.
The question is no longer only whether guests can find your website. It's whether your property can be considered when their journey begins.
Two eras of discovery
Online travel platforms changed how people found and booked accommodation. AI tools are opening another route into the travel decision.
OTA era
About 6 million registered users by June 1999, less than three years after its October 1996 launch.
Microsoft service interview ↗One million nights booked by February 2011, almost three years after its 2008 website launch.
Airbnb original announcement ↗AI and personal-agent era
More than one million registered users within five days of its November 2022 release.
OpenAI research ↗An estimated 2.8 million app installs in its first 12 days, according to mobile analytics firm Apptopia.
Apptopia estimate via TechCrunch ↗These milestones use different measures — registered users, booked nights and estimated app installs. They illustrate changing discovery channels, not equivalent growth rates.
Travel inspiration
Your setting, your breakfast, your hosts, your local walks and the little details that make your property different can all help tell a story worth travelling for.
We help bring those details together in a website that people can enjoy — and AI tools can more easily understand.
Travellers are already asking AI where to go. Now is the time to make your stay easier to discover and understand.
An early example
Radisson Hotel Group has already brought hotel discovery into ChatGPT, allowing travellers to explore hotels and compare options before continuing to its own website to book.
Read the original case study ↗Around 1.5 times the visit-to-booking conversion rate of Radisson's organic-search traffic.
Early results from its dedicated ChatGPT integration, July–August 2026. This is a relative channel comparison, not a forecast for independent stays.What your website can do
Show the setting, experiences and details that can make your property a reason to travel.
Organise accurate rooms, facilities, location, policies and distinctive experiences so guests can see what makes the stay right for them.
Connect your website to your chosen existing booking system or direct enquiry route.
Selected work
Three original fictional concepts show how different properties can express their character through real website interfaces.
Scroll to explore all three concepts →
These properties and booking journeys are fictional concept demonstrations, not client commissions. No real stay or payment can be made.
Explore all three conceptsOur services
From the first positioning decision to photography guidance, content and the final booking path, each part is considered together.
Explore our servicesWorking together
Understand the property, agree the direction and plan the content.
Bring photography, copy, visual design and the website together.
Check the experience, connect the existing booking route and prepare to publish.
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